Built for founders who know how their brand should sound and are done fixing AI.
So your Instagram Stories sound like you
without starting from zero every time you use AI.
Built for founders who already have standards and are done supervising AI.

Melodie Henderson
Founder, Bot Your Brain
You just don’t want to be the one writing them.
I built Stef because I got tired of fixing AI output that was almost right.
I knew what I wanted it to sound like.
I just didn’t want to keep being the last step.
The way Stef writes isn’t neutral.
She’s trained on the same IG Story sequences I use when something needs to sell.
You’ve explained your tone to AI before.
You can tell immediately when something sounds off,
and you still end up fixing it before it goes live.
You’re not looking for ideas.
You’re looking for Stories you can post as-is.
Without rereading.
Without adjusting phrasing.
Without being the final approval step.
If you’re still figuring out what to sell,
or using AI to brainstorm instead of just writing what you need in your voice,
this will feel early.
I built Stef for founders who already know their voice and are done correcting AI to match it.
You just don’t want to be the one writing them.
I built Stef because I got tired of fixing AI output that was almost right.
I knew what I wanted it to sound like.
I just didn’t want to keep being the last step.
You’ve explained your tone to AI before...
You can tell immediately when something sounds off,
and you still end up fixing it before it goes live.
You want Stories posted
without rereading,
without adjusting phrasing,
without being the final approval step.
You’re not looking for ideas.
You’re looking for Stories you can post as-is.
If you’re still figuring out what to say,
or using AI to brainstorm instead of writing in your voice,
this will feel early.
I built Stef for founders who already know their voice and are done correcting AI to match it.
Most AI resets the moment the conversation gets long.
So every time you sit down to write, you’re back to restating your offers, your tone, and your audience.
That’s why you keep correcting it.
Not because you explained it wrong,
but because it forgets what you already told it.
Stef is built to hold context.
Context isn’t just tone.
It's:
What you sell.
Who you sell it to.
How your offers fit together.
What proof you already have.
And what you never want to say.
You teach her what your business does - not just how it sounds.
Stef isn’t writing from scratch.
She’s applying what she knows about your business
through defined Instagram Stories sequences
designed to create momentum and action.
What this changes in practice
You don’t restate your tone.
You don’t re-explain your offers.
You don’t correct phrasing to make it sound like you.
You read it once.
You post it.
You move on.
This isn't a new way to write.
It’s a way to stop rewriting.
Stef removes the part of the process
where you have to be involved
just to make sure things sound right.
This is what happens when a system is trained properly.
Not because the Stories are better.
But because they don’t need as much involvement.
This is what it sounds like
when output no longer needs supervision:
Melissa had already been told her problem wasn’t talking to people.
It was her messaging.
She was using AI regularly, but still correcting the output.
Adjusting phrasing.
Restarting conversations.
“With ChatGPT, I’m constantly asking it to sound more like me.
Taking out words. Restarting conversations.
This feels more personal right away.”
Her biggest concern wasn’t speed.
It was authenticity.
"My biggest hang-up with AI is authenticity.
Sometimes it stretches the truth, and that doesn’t sit right with me.
Stef doesn't do that. I trust what she gives me.”
That’s when the friction lifted.
“It’s already better than my ChatGPT conversations.
It’s more personalized, and I don’t have to keep reminding it who I am.”
— Melissa B., business coach
When Molly tested Stef for the first time, she started the way most people do...
By typing out a long, detailed request.
Every instruction.
Everything she usually has to specify.
Before she hit enter, she decided to try something. She removed the extra detail and gave the simplest version of her prompt instead.
On the first try, Stef delivered everything Molly had put in her initial prompt.
The structure.
The pacing.
The reminders.
All of it was already there.
“It already knew what I was going to ask for.”
— Molly N., financial advisor

Most founders don’t need more tools.
They need output they don’t have to correct.
Once you experience this, you’ll start noticing where else you’re still required.
Emails that need your final polish.
Pages that don’t quite sound right without you.
Messages your team can’t finish confidently.
Stef shows you how this works.
Premium applies it across your business.
Not just Stories.
Everywhere your voice currently lives in your head.
Stef is delivered as a Custom GPT -
designed for fast access and immediate use.
Get Stef for $22
and experience what it feels like
when your Stories sound right
without you needing to fix them.
Teach Stef your voice once.
Let her handle the writing.
See what changes.
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